Boat is in the Water!

Our boat is in the water.

This is always my favorite time of year, and there is still lots of work that needs to be done - in due time :) The important thing is that once it is in the water, all it takes is a phone call to friends, "Hey! Come meet me at the boat for cocktails and appetizers".


I find this time of the year to be great for re-connecting with people, and enjoying the most simple things in life. It also means people are ready to order STUFF! For example, upside down tide shirts: you don't have to stress about what time to go swimming or boating, you just read your shirt!

Our aim is to simplify your life!
No worries!
Enjoy the weather!
HAPPY MEMORIAL DAY!

My Daughter's Commencement, 2010

On September 22,1987, I was handed this amazingly beautiful and calm baby girl and I thought...it doesn't get any better than this. Guess what? It does.

We left the house this morning at 7:30 and arrived at TUFTS UNIVERSITY to watch that incredible young lady walk amongst the best and brightest to receive her well deserved degree, then we went to the School of Museum of Fine Arts and had her receive the other part of her degree. How did I end up to be such a lucky person?

Thank you Ashley for making me so proud of you, always, but today specifically: you inspire me at this late stage of life. To strive for things I thought not possible - that you have already achieved at such a young age. Congrats and all my love for a job well done!!!!!! YOU ROCK!!!!

<3 Mom

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The Boat - and a Little Business :)

This is my favorite time of year: being a boat, beach, and summer lover. Love it from the hustle and bustle of people getting their boats ready to launch, to the launch date itself - stocking up the boat with supplies. I love to start talking about potential trips we'll go on, whether we'll get a slip or pull up a mooring. I love this time of the year because EVERYTHING REALLY SMELLS GREAT! Sunscreen, the ocean, cut grass, barbecues, and the first cheeseburger always rocks! This is the one time of the year when the pace changes. No one is in a hurry to get anywhere, because mostly you are going no where to do absolutely NOTHING! Everyone is happy, they look good - I LOVE IT!!!

I was first attracted to embroidery because I liked that you could quietly display what was closest to your heart, like the name of your kids school, or the sport that they loved, what your favorite hobbies were, the Yacht club you belonged to, or the organizations you believed in and supported and silly things that made people comment on your shirt or jacket.

If you look at it from a business standpoint it's an easy sell, what better way to reward your employees with a quality piece of clothing that advertises your business at the same time? It's a win-win opportunity.

If you have worked in corporate America, and got sick of making other people a lot of money, and then had the opportunity to do what you love, with people you care about - what's there to decide? So, add together experience, creativity, a concept you believe in, and I think that's a recipe for success.

And just a thought: it is much easier to sell beautiful merchandise, when the sun is shining and people are in a good mood.

My goal is to be the head Flip-Flop of my own successful company, and to answer a phone "Hello this is Jayne, Head Flip-Flop, how may I help you?"

I like that I am creative, but I envy the talents of my daughters, one a creative genius and her younger sister, with the most amazing voice. I always wanted to be on Broadway.

My goal is to find one thing that I will be remembered for, a concept an item, something that blows people away. I believe that I'll get there one day :)